In what is surely any vinyl figure collector’s wet dream, Wrigley’s Extra Chewing Gum has released a TV ad (but not here, yet, I guess) featuring a whole specialty store’s worth of cute living toys following an average Joe around on his gum-chewing day. I can’t help but think the ending is super-tragic though. Hilarious, sure, but you have to let yourself succumb to the inevitability of parting with the one you love. Because of chewing gum.

Er yes. Anyway. Here it is!